The journalist who did this piece (German, via Matti) about the recent blogger meeting in Basle is certainly well aware of that old marketing addage. Which of course I am piggybacking on myself now.
It is a widespread bad habit to beef up a story by appealing to man's basest instincts, such as voyeurism. Maybe it also helps to cover up a lack in substance sometimes ... but none of that here. No juicy bits on this blog, I am afraid.
P.S. Sexblogger im Birseckerhof? Matthias, you're definitely OTT now! Next thing we'll hear is that Lyssa was at the table, too!